Livability Media partners with communities to attract and retain residents and businesses through custom publishing and digital content. At Livability.com, we use research studies plus engaging articles to examine topics related to community amenities, the economy and more, leveraging that expertise to develop city rankings and our annual Top 100 Best Places to Live.
Over the years, we’ve developed processes to help promote and celebrate cities across the U.S., and have gleaned lots of insights into why people live where they live. We conduct regular research on American relocation habits, and we help communities pinpoint their unique selling points, target the right audiences and learn from each others’ best practices via our “Inside America’s Best Cities” podcast. Through this work, we’ve assembled a toolbox of tried and true ways to put your area on everyone’s map.
We’re passionate about sharing that expertise with audiences of chamber of commerce, economic development and talent attraction professionals; your board; your members and others who want to know more about community marketing, talent attraction and retention, and why these topics are important. We care about bringing value to our industry through thought leadership, so please contact us for more info using the form at the bottom of this page.
At Livability.com, the go-to source for relocation information, we regularly conduct research on American relocation habits. In this session, we’ll share what we have gleaned from surveying thousands of American adults on their moving decisions and why they live where they live. We’ll translate our proprietary findings into actionable ideas for bolstering your talent pipeline and using your marketing to help your community stand out by focusing on what resonates with your target groups. We also review current trends in the talent attraction and retention space, and share expert analysis of your area’s unique selling points, what’s going well and your opportunity areas for continuing to win and retain talent.
It’s not a new concept for communicators – the idea of working smarter, not harder – but things seem to be moving faster every day, making repurposing more important than ever for reaching different audiences. With so many communications channels, you’d need a staff of hundreds to create original content for each.
No one has a comms staff that size, but there are strategies to continuously improve your repurposing efforts to get more mileage out of your content once it’s already been created.
Repurposing can help you:
In this presentation, we’ll discuss 7-10 tactical ideas and tools for maximizing your content.
This material was presented at ACCE’s 2022 Events & Communications Conference in Boulder, CO and also as a Livability webinar.
Talent has never been so important, and so elusive. Remote work has thrown the doors open for talent pools worldwide. Companies and communities are implementing innovative ways to retain and attract talent. In this environment, the right marketing, particularly the right ‘digital first impression’ of your community, is more important than ever. In this session, you’ll learn what marketing strategies can create your ideal online first impression and how to use your digital presence to create the right perceptions of your community, alongside plenty of examples.
This material was presented at IEDC’s 2022 annual conference in Oklahoma City.
So you’ve learned how to develop great content that will engage potential visitors, talent, etc. to your city. But what are the best ways to get that content to your target audiences? What are the platforms that are best suited for your goals and what are some effective ways to make best use of those platforms? This session will provide you with great ideas on how to get the greatest benefit from your digital and social marketing efforts.
This material was presented at the 2022 TN Tourism Blizzard conference in Manchester, TN.
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